This is

our story

99journeys brand visual showing a black Jeep on a mountain road in Ibiza, symbolizing entrepreneurship, peak performance, and the high-performers journeyWim Segers standing on coastal rocks, symbolizing the freedom and mindset of the successful entrepreneur behind 99journeys



For years, I thrived on pushing limits...

As an entrepreneur, I built and scaled an advertising agency working internationally for brands like LEGO, Mastercard, Warner Bros, and 20th Century Fox.

Rest felt like wasted time. Until my body forced me to rethink my unsustainable lifestyle.

That’s when I started to immerse myself in understanding the science of peak performance and how consistent habits and taking care of your body can dramatically impact your energy and results.

Over the past decade, I have devoured books, read thousands of articles, took hundreds of hours physical and psychological coaching, followed dozens of masterclasses and listened to about every podcast I could find on sleep, nutrition, movement, stress management, supplements, hydration, mental resilience and tried many types of relaxation.

During my own journey, I discovered that true success isn’t about pushing harder, but about pushing smarter - it’s about knowing when to push and how to pause.

99journeys is built on the insights and tools that helped me recover from burnout and reach my own peak performance.

What began as my own personal journey grew into a passion project - to inspire and guide others on their journeys toward becoming their best self and build high performance habits.

I truly hope to inspire you!


Wim Segers
Founder 99journeys

Ever been too busy driving to stop for gas?
Jeep driving fast up a mountain road, symbolizing the challenging upward journey entrepreneurs and high performers face
"Effort doesn't earn rest.
Rest enables effort."